1 Apply the notion of product platform to service industries. How relevant is it to financial…

1 Apply the notion of product
platform to service industries. How relevant is it to financial services or to
hotels? What are the issues that would need to be investigated if an idea
emerged in a firm in those industries for a novel platform that had no
connection with what was done before in that industry?

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2 Would you agree that product
portfolio analysis is too simplistic to be of much value?

3 Trace the connections between
differentiation strategy, core capabilities and positioning strategy. How are
they relevant to new product planning?

4 Are brand extensions as relevant
in industrial markets as in consumer markets? Do they have a strategic role or
are they short-term tactical exercises?

5 It seems Toyota has been
successful at recalling some of its cars for modifications, without damaging
the Toyota brand. How has it achieved this?

 

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