1 Explain the key roles played by the consumer in new service development. 2 Explain how various…

1 Explain the key roles played by
the consumer in new service development.

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2 Explain how various groups of
people in the organisation might use a service blueprint.

3 Explore the key problems Dyson
had to overcome.

4 Characterise the type of
innovation and new product development in the mature vacuum cleaner market prior
to Dyson. Are there other industries in this situation?

5 Manufacturing the product has
turned out to be hugely profitable, yet this was not the original plan; why
not?

 

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