2 Explain how sales representatives,
especially with technology-intensive products, play a crucial role in the
success or not of a new product and illustrate how their image as ‘second-hand
car dealers’ is pejorative and incorrect.
3 Examine whether the virtual
world (such as Second Life) may be able to help firms trial new products.
4 Explain why the ‘Valley of
Death’ presents a genuine challenge to product champions or project leaders.
5 ‘New products are a necessary
evil.’ From whose viewpoint are they necessary and from whose viewpoint are
6 Discuss the many reasons why so
many new products fail. Are there additional reasons?