1. Find a site on the Web that offers classified ads for horses. Compare this site to…

1. Find a site on the Web that offers
classified ads for horses. Compare this site to exchangehunterjumper.com in
terms of the services offered (the customer value proposition). What does The
Exchange offer that other sites do not?

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2. In what ways were social media effective
in promoting The Exchange brand? Which media led to the highest increase in
sales and inquiries? Why?

3. Make a list of all the ways The Exchange
attempts to personalize its services to both buyers and sellers.

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