1 The software industry seems to have a very flexbile NPD process enabling changes to be made to the

1 The software industry seems to
have a very flexbile NPD process enabling changes to be made to the product at
any time. Consider whether this approach could be applicable for a car
production line or mobile phone handset products.

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2 Explain why time to market may
be less important than a flexible NPD process.

3 Discuss the strengths of network models
of NPD.

4 eBay is one of the only major
internet-based firms consistently to make a profit from its inception. What is eBay’s
business model? Why has it been so successful?

5 Other major websites, like
Amazon and Yahoo, have entered the auction marketplace with far less success
than eBay. How has eBay been able to maintain its dominant position?

 

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