1 What type of financing did
innocent secure? Does it matter?
2 Would you have sold the company
to Coca-Cola for £200 million? As one of the shareholders you would have
pocketed tens of millions of pounds. If not, why not?
3 Innocent benefited from a key
advantage: what was this and explain how it helped in the product development
4 How is innocent ‘virtual’ and
how is this different from traditional food and drink manufacturers? What advantages
and disadvantages does this provide?
5 Use CIM to illustrate the innovation
1 Explain why the process of new
product development frequently is represented as a linear process and why this
does not reflect reality.
2 Explain why screening should be
viewed as a continual rather than a one-off activity.
3 Discuss how the various groups
of NPD models have contributed to our understanding of the subject of NPD.
4 To what extent has BMW
repositioned the Mini?