1 What type of financing did innocent secure? Does it matter? 2 Would you have sold the company to..

1 What type of financing did
innocent secure? Does it matter?

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2 Would you have sold the company
to Coca-Cola for £200 million? As one of the shareholders you would have
pocketed tens of millions of pounds. If not, why not?

3 Innocent benefited from a key
advantage: what was this and explain how it helped in the product development
process.

4 How is innocent ‘virtual’ and
how is this different from traditional food and drink manufacturers? What advantages
and disadvantages does this provide?

5 Use CIM to illustrate the innovation
process.

Q42;

1 Explain why the process of new
product development frequently is represented as a linear process and why this
does not reflect reality.

2 Explain why screening should be
viewed as a continual rather than a one-off activity.

3 Discuss how the various groups
of NPD models have contributed to our understanding of the subject of NPD.

4 To what extent has BMW
repositioned the Mini?

5 Examine the concept of a
multi-dimensional product; how is it possible to create a new product by modifying
the price dimension?

 

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