1 Why did eBay ban the leaving of
negative feedback on sellers? What has been the impact of this change?
2 eBay makes every effort to
conceptualise its users as a community (as opposed to, say, ‘customers’ or ‘clients’).
What is the purpose of this conceptual difference and does eBay gain something
by doing it?
3 eBay has long been a marketplace
for used goods and collectibles. Today, it is increasingly a place where major
businesses come to auction their wares. Why would a brand name vendor set up
shop on eBay?
4 The development of the eBay feed
shows the need for eBay to continue to incorporate new services within its
activities. What other mobile applications could it utilise?
5 Given the growth opportunities available
to eBay, which ones and in which order should it develop?