A national nursing association launches a communication program to raise awareness of the…

A national nursing association launches a communication
program to raise awareness of the reemergence of an infectious disease as well
as recommended approaches to prevent it. Until then, the disease had been
underestimated and underdiagnosed. In year one, the program’s primary audience
encompasses only health care professionals; in year two, the program’s reach is
extended to patients and the general public. List potential reasons for the
association’s decision to focus only on providers in the first year of the
program, and discuss pros and cons of this approach.

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