A researched and planned marketing plan is crucial to the event success. Students are required… 1 answer below »

A researched and planned marketing plan is crucial to the event success. Students are required to present an overview of their Group event’s Marketing Strategy: Product, Target Market and Promotional Plan detailing • The Event name and product offering • Target market using market segmentation • Event colour palette • Event promotional plan showing relevant promotional strategies (Digital -Social media/website, print, TV/radio, Direct marketing)

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