A typical Monday involves a lot of planning and creativity. It’s when I sit down with the team to…

A typical Monday involves a lot of planning and creativity.
It’s when I sit down with the team to discuss the week. But before I even get
to the office, I check Facebook, Twitter and Instagram for our clients.

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I always have my phone attached to me, it’s part and parcel
of having a job where you’re on the go all the time. So much communication now
takes place across social media, most of our communication strategies we offer
to clients are integrated. Social media is such a big talking point throughout
the day from the minute I wake up to when I go to bed. For example all of our
clients would love to be involved with TV programmes like the BBC’s Great
British Bake Off, so I’m permanently attached to my phone so I can check for
opportunities. We do have a dedicated social media person in the office and she
keeps an eye on all of our clients’ channels and conversations on social. She
also keeps her eyes peeled for new business opportunities. However, those
opportunities often spring from conversations we have. We direct Alice to keep
an eye on certain brands we’d like to work with, to see what they’re doing, so
a lot of our work is research. We also use social media to keep a check on what
our client’s competitors are doing, what creative and campaign content they are
pushing. We really want to take our clients into a different sphere, be it
lifestyle, fitness, fashion, beauty etc. so it can lead to a lot of
conversations. Bloggers are also a key target area for us. Many have made
strong business models out of their blogs, the reach and influence they have
can be phenomenal. Look at vloggers like Zoella, she’s baking, she’s bought a
house so she now includes cooking and interiors as well as fashion and make-up
in her blog posts. We really have to keep an eye on what and who’s trending. I
use TweetDeck and Facebook apps to manage all my pages in one place. For
Instagram I use my personal account for all my clients, as it still has a bit
of a way to go to become as sophisticated as other popular social media
channels, but they now do sponsored links which is progress. Pinterest is a
growing platform which I also check throughout the week.

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