Always is a brand owned by Procter & Gamble. In 2014 Always launched the first part of their…

Always is a brand owned by Procter & Gamble. In 2014
Always launched the first part of their campaign #Like a Girl where they asked
boys and girls to show what it looks like to do certain things like a girl,
e.g. running, fighting and throwing. They asked both older and younger girls
and boys, and the answers younger girls gave were self-confident, while older
girls gave less self-confident and stereotypical answers. Then the Always team
asked boys and girls to explain what they mean when they say someone is doing
something like a girl. After that, they talked to girls about their identities
and how they feel about being a girl: older girls confirmed saying ‘like a
girl’ puts them down and affects their self-confidence during growing up. They
said that the term ‘like a girl’ sounds offensive.

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