Research revealed a number of facts and requirements. After
researching other golf days, a unique selling proposition was identified: the
opportunity to play nine holes along a pristine beach in remote Australia.
However, there were some challenges. A golf course would need to be created
along a beach that completely disappears at high tide. The team would have to
convince golfers that playing nine holes along one big sand trap sounds like
fun. Sponsors were needed to ensure the funding target was met.