Assume that you are asked to advise a chief executive of a long-established, historically…

Assume that you are asked to advise a chief executive of a long-established, historically successful multinational business with highly experienced managers that are experiencing declining profits and falling market share. What might you expect to be the causes of the problems? What processes of strategy development would you propose to address them? Elaborate with appropriate examples of an organisation’s journey illustrating the concept of Intended, Realised, Emergent Strategy over the years.

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