Coca-Cola is a world-leading company in the production of beverages. After the millennium, the…

Coca-Cola is a world-leading company in the production of
beverages. After the millennium, the company started to promote itself with a
new motto, ‘Open happiness’, and campaigns on ‘Sharing happiness’ have been
launched. The company was founded in 1886 in Atlanta, and its products can be
bought across the world except in Cuba and North Korea, two countries that have
or are still facing US trade embargoes (Hebblethwaite 2012). The company has
been a subject of criticism for causing obesity, in line with new concerns on
the amount of sugar people consume, where consumption of soft drinks is often
seen as the main causes of obesity. These concerns led some companies to ban
certain products such as fizzy/ soda drinks in the US, or the Ribena soft drink
which was banned by Tesco in the UK (Ax 2013; Williamson 2015).

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