Customer surveys have found that customers really want a hassle-free flight rather than the extra…

 

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Customer surveys have found that customers really
want a hassle-free flight rather than the extra services discussed here. If you
were an airline chief information officer, would the findings of the survey
affect the resources that you were planning to allocate to a data warehouse and
data-mining tools? If so, where would you spend your scarce resources?

 

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