I usually have lunch on the go, but often I’m at nice
restaurants with clients or journalists. You really have to offer journalists a
good experience, you have to know the best cafes, bars and new places to go that
a journalist will want to experience. If I don’t have a lunch appointment I
like to get out of the office, even if it’s for 20 minutes.
We monitor our clients’ coverage through a cuttings service,
and many of our clients also have a cuttings service. We use Scout to keep an
eye on online platforms. We’ve got good contacts who will tell us what’s going
on in the media. Usually we get a quick call from the journalist to let us know
if our client is going to be featured. We also buy the papers and magazines
every day too.