Identify and review a case study on a recent disease
outbreak or humanitarian emergency that also led to public health consequences.
Discuss the case study in light of the models and concepts being covered in the
“The Case for Community Mobilization and Citizen Engagement in Risk and
Emergency Communication” section of this chapter. Focus on how you will attempt
to apply such concepts and models in developing key questions and strategies
for community consultation and mobilization within the context of the case
study you have selected.
1. In your opinion, in what circumstancesmay
professionalmedical communications programs be an essential component of health
communication interventions? Use specific examples or anecdotal experiences.
2. What are the key differences between professional medical
communications and other areas of health communication? What are the key