If you were shopping for shoes, would a text message update from the CEO of Zappos influence your…

 

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 If you were shopping for shoes, would a text
message update from the CEO of Zappos influence your purchase decision? Why or
why not?

 

Many e-marketers are championing the use of
technologies like Twitter as an electronic form of word-of-mouth marketing. In
your opinion, will this strategy be effective? Why or Why not?

 

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