Imagine you are a health communication consultant who has been hired to develop a health…

Imagine you are a health communication consultant who has
been hired to develop a health communication plan. Identify the steps in your
planning process using (a) a traditional, expert-led approach to planning and
(b) a more participatory approach involving intended audiences and key
stakeholders. Discuss the pros and cons of the two approaches and the steps you
have envisioned. Analyze the impact of these two potential approaches as they
relate to issues of program sustainability and potential effectiveness.

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