In 2015, Always launched a sequel to the first campaign entitled ‘#Like a Girl – unstoppable’ where.

In 2015, Always launched a sequel to the first campaign
entitled ‘#Like a Girl – unstoppable’ where the Always team asked girls if
society limits them. Girls replied that they are often not asked to do things
because they are girls. The Always team asked girls to take white boxes and
write on them the things that limit them. Then the team asked the girls what
they want to do with those boxes. For example, one girl wrote ‘girls can’t
rescue’ and answered that she wanted to break the box. Another one wrote
‘unworthy’, ‘girls can’t play basketball’, ‘weak’, ‘slow’, and said she wanted
to kick those boxes.

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