In other countries, Coca Cola has also launched campaigns giving free drinks and gifts in vending…

In other countries, Coca Cola has also launched campaigns
giving free drinks and gifts in vending machines (Coca Cola Happiness machine
advert), as well as some human rights orientated campaigns such as the creation
of ‘friendships’ between India and Pakistan using Coca Cola vending machines in
shopping centres in New Delhi (India) and Lahore (Pakistan) together with a
live camera between them. The screen had the message ‘Make a friend in India’
and ‘Make a friend in Pakistan’, and people were invited to wave to someone in
the other country, put their hand on a picture of a hand to greet each other,
as well as draw on the screen, where they were invited to illustrate peace and
heart signs, or dance with each other, etc. (Coca Cola: Bringing India and
Pakistan together advert). The motto of the campaign was sharing happiness, and
showing that ‘what unites us is stronger than what divides us’ (ibid).

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