Job satisfaction and morale. As part of a 77-year-old family-owned business, Uhe employees…

Job satisfaction and morale.As part of a 77-year-old family-owned business, Uhe employees were happy and loyal, in part, because they were treated so well. Can high morale have a downside? How can it breed stagnation, and what can managers do to prevent stagnation from taking hold? Theory X versus Theory Y.Although the behavior of these workers seems to make a case for Theory X, why is it difficult to draw this conclusion about a company that focuses more on satisfaction than on sales and profits? 1. Two-factor theory.Analyze the various ways in which improving such motivational factors as recognition, added responsibility, advancement, and growth might reduce the importance of hygiene factors, including pay and security. 2. Expectancy theory. Analyze the effect on productivity of redesigning the company’s sales force compensation structure—namely, by paying lower base salaries while offering greater earnings potential through a sales-based incentive system. Why would linking performance with increased pay that is achievable through hard work motivate employees? Why would the threat of a job loss also motivate greater effort? 3. For Debate. What are other vital issues that the management consultants should also address? Think of changing internal management.

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