Luciana is a nineteen-year-old Italian woman who loves spending time at the beach and is unaware of.

Luciana is a nineteen-year-old Italian woman who loves
spending time at the beach and is unaware of the risk for skin cancer
associated with prolonged sun exposure. (For additional detail on Luciana’s
beliefs, behavior, and social context, see Box 2.1 in Chapter Two.) Apply the
core definitions in this chapter to the following: • Establish the preliminary
overall program goal of a health communication program intended to engage
Luciana and her peer group. • Identify key groups and stakeholders who should
become engaged and provide input on health communication planning on this
topic. • Develop measurable outcome objectives (behavioral, social, and
organizational) for this program. For organizational objectives, think of
professional or consumer organizations that may have an interest in
participating in a program on skin cancer prevention.

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