Opportunities to see/ Impressions The following table comes from the Coalition for Public Relations.

Opportunities to see/ Impressions

Don't use plagiarized sources. Get Your Custom Essay on
Opportunities to see/ Impressions The following table comes from the Coalition for Public Relations.
For as low as $7/Page
Order Essay

The following table comes from the Coalition for Public
Relations Research Standards (see: http://
www.instituteforpr.org/wp-content/uploads/SMMStandards-Impressions-6-2-14.pdf).
It gives examples of social media impressions measurements with traditional
media included for comparison.

The Barcelona Principles support the idea of measuring
social media consistently with other media channels. Do these measures succeed
in providing valid equivalent metrics to measure impressions/OTS?

Feedback

Integrated measurement is a laudable aim but we might
question whether it is appropriate to suggest equivalence between a viewing of
a video on YouTube and a passing mention in a newspaper.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*

*