Picture 9.2 Bringing the community together at the Dundee Beach Charity Golf Day Picture 9.2 This…

Picture 9.2 Bringing the community together at the Dundee
Beach Charity Golf Day

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Picture 9.2

This case study illustrates that even a small-scale
community campaign with minimal budget can be well researched, have clear
objectives, a strategy and tactics that are linked and can deliver results. The
Dundee Beach Charity Golf Day was devised by Creative Territory for their local
community. They started with one big problem: how do you hold a charity golf
event when you don’t have a golf course – that’s where creativity and ingenuity
comes in.

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