Prepare a written 3-5 page analysis of Case – Salix Pharmaceutical. Please see attachement.
on the Road
I Have My Life Back!
“ I started having problems with stomach pain and severe diarrhea, ”
explained Rex Young, a 37 – year – old public high school teacher
from Riverside, California. “ Each day I was making between 25
and 35 trips to the bathroom. This just was not conducive to
teaching in high school and because I didn ’ t know what it was,
I got dehydrated and ended up in the hospital. I was diagnosed
with ulcerative colitis. Dr. Vinod Mishra, my gastroenterologist,
? rst prescribed a treatment of prednisone (steroid) to ? ght the
in? ammation, along with a drug called ASACOL. The prednisone
didn ’ t work very well at all. I had a bad reaction to it and had
to quit after four days. The ASACOL seemed to work OK for the
? rst year. However, at the end of the year, I had another very
severe exacerbation. I was facing radical surgery – a colostomy –
that would remove my lower intestine.
This case was written by Leonidas Kyriazis, MBA, and Linda E. Swayne, PhD, both
from The University of North Carolina at Charlotte. It is intended as a basis for
classroom discussion rather than to illustrate either effective or ineffective handling
of an administrative situation. Used with permission from Leo Kyriazis.
b both02.indd 450 oth02.indd 450 1 11/11/08 11:09:45 AM 1/11/08 11:09:45 AMSALIX PHARMACEUTICALS, INC. 451
“ My doctor asked me if I wanted to try a new drug he had just heard about called
COLAZAL from Salix Pharmaceuticals. I was willing to try anything to avoid the
surgery and all the unpleasantness of a colostomy for the rest of my life. COLAZAL
was amazing! I saw results within the ? rst two weeks and at the end of the ? rst
month I was pretty much back to normal. I have been taking COLAZAL now
for about two and a half years, in a regimen of 6 pills per day and I am in com-
plete remission. I had a sigmoidoscopy/colonoscopy about…