Read the following selection from ‘The Long Tail’ by Chris
Anderson and watch the author briefly discuss the theory
In a 3-4 page paper (excluding title and reference pages),
discuss the following:
What is The Long Tail theory?
Analyze at least two examples of companies using The Long
Tail methods discussed in the reading
What is Pareto’s 80/20 Rule and how does it apply to The
Long Tail theory?
Compare the Three Rules and cite examples from the reading
to illustrate each Rule
The paper must be 3-4 pages in length (excluding title and
reference page) and in APA (6th edition) format The paper should include The
Long Tail passage provided above as your resource in addition to the required
Long Tail Story: