SEU SABIC Company Strategic Recommendations Paper


Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:


Explain the corporate structure and provide a review of its business portfolio.

What advice would you provide on the use of portfolio matrices and which portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge matrix? Why? 

  1. Apply your recommended portfolio matrix and provide a portfolio analysis.
  2. How does diversification create value through the linkages between businesses? 
  3. Your well-written paper should meet the following requirements: