Size and stage of organisational development. Small organisations usually have small,…

Size and stage of organisational development. Small
organisations usually have small, multifunctional public relations departments
or are serviced by a consultancy. Large ones may well have substantial public
relations departments with a number of specialisms, also complemented by
consultancy support. When the organisation is at start-up stage, most suppliers
and employees will be well-known as will some customers. Thus public relations
effort is often face-to-face and online and focused on ‘growing the business’ –
that is, marketing public relations. When companies reach maturity, it is
probable that they will undertake the full range of public relations activity
including investor relations, public affairs, CSR programmes, and sophisticated
internal communication programmes.

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