The campaign, therefore, aimed to communicate with the Australian public, reflecting concerns about.

The campaign, therefore, aimed to communicate with the
Australian public, reflecting concerns about immigration, as well as sending a
clear message both to smugglers and potential migrants that they will not be
allowed entry and settlement in Australia based on illegal practice. This
presents a PR attempt primarily directed to the Australian public showing that
the government was protecting its borders, but the campaign was also a message
to smugglers and potential migrants. Therefore, PR can be used for simultaneous
purposes and directed to different publics, each decoding the communicated
message differently and with different effect.

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