The event was probably one of the largest product unveilings ever seen and the media coverage…

The event was probably one of the largest product unveilings
ever seen and the media coverage reflected this. Over 500 media representatives
with 60 film crews attended the ceremony. In the UK, the event attracted 650
separate items of media coverage, including BBC/ITV main TV news slots of more
than two minutes. The Airbus website had live coverage, and received 3,419,398
hits that day.

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