The fashion journalist we’re meeting for breakfast will be telling us what her priorities are for…

The fashion journalist we’re meeting for breakfast will be
telling us what her priorities are for the next few months. Even though it’s
October we’ll be discussing when she will be featuring spring shoes for
example. We need to know what themes they might be thinking of, we’ll also make
suggestions, and build on the relationship. I enjoy getting to know the
journalists well. I often find I get calls from them asking for advice on
careers as well as helping them out with a story idea because they’ve got to know
us. Everybody is helping each other but you have to work hard to build trust
and be able to respond quickly to their requests. Our office is full of fridge
freezers and clothes racks galore to store our clients’ products so we can
fulfil journalists’ requests quickly and plan our ‘drops’.

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