Use the market segmentation demographic variables to describe each one (e.g. the readership of…

Use the market segmentation demographic variables to
describe each one (e.g. the readership of Mother and Baby might be sex: female,
socio-economic group: ABC1, age: 20–40, stage of family life cycle: married
with young children). Some productions may have a highly specific audience
(e.g. the profile for Songs of Praise might include the description ‘religious’
or ‘church-goer’)

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