Using again the fictional example of Luciana, the
nineteen-year-old Italian woman who spends a lot of time at the beach and is
unaware of the risk for skin cancer (see Box 2.1), list and discuss questions
that need to be addressed as part of the situation and audience analysis of a
program intended to engage her and her peer group. The worksheet in Appendix A
(see “A1: Situation and Audience Analysis Worksheet: Sample Questions and
Topics”) provides additional guidance.