We always know that a few months in advance we need to be speaking to the long leads like the…

We always know that a few months in advance we need to be
speaking to the long leads like the monthly magazines, and a month in advance
for the short leads, like the dailies and the bloggers, to see what they are
doing and what we might be able to do together. The planner gets printed onto A3
and I’ll ask the account executives what they’re doing to address the planner,
and any feedback from the previous week’s conversations with journalists and
bloggers. For instance my colleague might say she’s spoken to Country Living
and they’ve finished putting together their December edition. Therefore we need
to start thinking about Valentine’s Day and get some creative ideas agreed
upon. If we’re working towards a regular calendar of events we have to make
sure the communications integrate for both traditional and social media.
They’re both so key to help us achieve little and big goals. I also check this
against our targets for the client to make sure we’re working well.

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