You are a consultant retained by a for-profit renal dialysis center that is considering opening a new facility in your city, state, or region. Reflect upon where you may find datasets about various elements of the marketing mix in your target area. For instance, where can you find information about: Product/service – Patient demand for renal dialysis products and/or services? Placement – Current locations of renal dialysis centers? Promotion – Informational campaigns about renal dialysis centers? Price – Cost of renal dialysis products and/or services? Positioning – Strengths and weaknesses of existing competitors? Utilize the criteria below and identify five publicly available datasets that could be used to identify and evaluate possible locations for the organization’s expansion in your city, state, or region. Write a 1,400- to 2,100-word paper, describing the precise location of each dataset, how well the dataset meets the criteria below, and how the data could be used to assess the scenario. Choose sources carefully. Sources must meet the following guidelines: Current: Within the last 5 years, but preferably in the last 12 months Publicly available and free Credible (a qualified, reputable source) Objective (an unbiased, neutral source) Aligned with the scenario (no generic information; find datasets specifically applicable to a for-profit renal dialysis center in your city, state, or region) Format your paper consistent with APA guidelines.
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